Racecourse Media Group (RMG) is proud to announce the standout performance of its rapidly growing social media brand, Raceday TV, following 2026 Cheltenham Festival week. Across Facebook, Instagram and TikTok, Raceday TV content from Cheltenham has so far generated 100 million video views, with the total continuing to grow as fans continue to engage with the content across platforms.
The Cheltenham Festival remains one of the biggest events in the racing calendar, and Raceday TV captured the atmosphere across the week through engaging short-form video content shared across its social channels. From behind-the-scenes access to celebrity appearances and fan reactions, the content resonated strongly with audiences online and delivered significant reach for the brand.
Below are the top five performing celebrity posts from Cheltenham Festival week (figures combined across Facebook, TikTok and Instagram).
- Tommy Fury – 2.5 million video views
- Harry Redknapp – 1.7 million video views
- Danny Dyer – 1.6 million video views
- Gemma Owen – 1.1 million video views
- Luke Humphries – 0.8 million video views
Clive Cottrell, Director of Marketing at Racecourse Media Group, said: “The Cheltenham Festival is always one of the standout moments in the racing calendar, so to see Raceday TV generate more than 100 million video views from content across the week is a fantastic result and a real reflection of the scale of interest around the event.
“Celebrity moments, such as our post with Tommy Fury reaching 2.5 million views, shows how powerful the Festival can be as a cultural moment beyond just the racing itself. It highlights the crossover between sport, entertainment and live events, and how Raceday TV can help bring those worlds together online.
“The continued growth in views and engagement demonstrates that there is a strong appetite for this style of content, and it’s helping introduce new audiences to the sport while keeping existing fans connected to the big occasions that make racing so special.”
In January this year, Raceday TV reached another major milestone, surpassing one billion video views across all platforms. The continued momentum seen during Cheltenham Festival week underlines how quickly the audience is growing, and with 100 million views generated from just one week of content, the brand is already well on its way toward its next billion.
