Raceday TV and RaceiQ – Racecourse Media Group’s (RMG) industry-leading fan engagement products for horseracing – have both been shortlisted in the SportsPro Media Awards 2026.
Raceday TV has been nominated in the Best in Fan Engagement category, while RaceiQ, developed in partnership with leading sports data and analytics company Ellipse, has been shortlisted for Best Use of Data in Media.
Launched in July 2021, Raceday TV has become one of horseracing’s most influential digital channels, generating more than 1.7 billion video views, 34 million engagements and a combined audience of more than 813,225 followers across Facebook, Instagram, TikTok and X.
Clive Cottrell, Director of Marketing at RMG, said:
“The channel has focused on bringing racing to new and existing audiences through engaging, authentic and accessible content. This nomination reflects the creativity, passion and hard work of the entire Raceday TV team, led so brilliantly by Frankie Foster, and highlights the success of a fan-first approach that continues to connect more people with the sport.”
RaceiQ’s impact across the sport since its launch in 2023 has also been recognised. Developed by Ellipse’s data science and engineering specialists using advanced AI and machine learning techniques, RaceiQ has become an integral part of Racing TV and ITV Racing’s coverage, enhancing pre- and post-race analysis.
Ed Gretton, Director of Racing at RMG, said:
“To be shortlisted alongside some of the most innovative organisations in global sport is a tremendous achievement for RaceiQ and everyone involved in its development. In partnership with Ellipse, we have created a product that is transforming how racing performance is analysed and understood, providing deeper insight for broadcasters, participants and fans. This recognition is testament to the innovation behind RaceiQ and the growing role data and technology are playing in enhancing the sport.”
RaceiQ’s fellow nominees include Opta Analyst – Stats Perform, PGA TOUR, Sportable x United Football League, Ripple Analytics and Mobii Systems Group. Raceday TV is up against Premier Padel, MediaPro, CayoTV, LiveLike x TNT Sports & Eurosport, Red Bull Technology Limited, Oracle Red Bull Racing, RED.Sport Network and WSC Sports & ATP Media.
The SportsPro Media Awards ceremony will take place in Madrid on 2 December. The full shortlist is here.
