| The world is watching – Dubai World Cup to be Broadcast to Record 170 countries
The US$30.5million Dubai World Cup fixture at Meydan Racecourse on Saturday, 5 April will be seen in 170 countries in all corners of the globe. The fixture is acknowledged as the world’s most international raceday, with more than a dozen countries set be represented across the nine showpiece races, headlined by the $12m Dubai World Cup, sponsored by Emirates Airline. Dubai Racing Club, working with its appointed distribution and production company, Racecourse Media Group (RMG), and RMG’s agency HBA Media, have ensured a truly worldwide TV audience, as befitting the global status of the event. RMG, in conjunction with Timeline TV, is providing all broadcast services for Dubai Racing Club, including the World Feed programme, anchored by Rishi Persad. There are a record 37 broadcasters lined up to cover the event live, including, Channel 7, which will show the event for the first time on mainstream TV in Australia, leading Canadian sports network, Sportsnet, and Fancode, which has 160m users in India. Other major broadcasters include Fox Sports in the US, ESPN / Star+ in South America, SuperSport in Africa and Eurovision, Viaplay and Setanta Sports in Europe. The region will be served by Dubai Racing Channel, Yas TV (Abu Dhabi) and Saudi Sports Channel, who will all be on-site at Meydan, while the South-East Asian audience will enjoy coverage via Green Channel, Fuji TV, Kansai and NetKeiba (Japan) and HKJC TV, Cable TV, Now TV and TVB (Hong Kong). His Excellency, Mr Ali Al Ali, CEO of Dubai Racing Club, said “We are absolutely delighted that the Dubai World Cup has attracted record interest, and all credit to RMG and HBA for ensuring this truly global audience. TV pictures, whether they are through mainstream channels, online or social media, provide the best possible shop window to the Dubai World Cup and TV interest is always a barometer of the event’s popularity.” Seb Vance, Director of International TV Distribution at RMG, said: “Working with His Excellency Mr Ali Al Ali and his talented team at Dubai Racing Club, RMG and HBA Media are proud to deliver what will be record audiences for the Dubai World Cup. This is the 10th consecutive season which RMG has provided television and production services for the Dubai Racing Club – we are very grateful for the opportunity and look forward to continuing this hugely valued relationship.” Sport 24 will make the broadcast available to selected cruise-lines and airlines, including title sponsor, Emirates Airline, for those in the skies and on the seas. CNN Worldwide, which reaches more than 347 million households, is covering the race for its World Sport programme and Reuters will distribute highlights to news outlets. Broadcasters have the choice of taking the World Feed, Track Feed (which allows broadcasters to insert their own presentation) and a Crown Jewels Racing feed which features the Randox Grand National alongside the Dubai World Cup and Dubai Sheema Classic in a special two-and-a-half-hour programme. Broadcasters (41 in total) covering the Dubai World Cup fixture include: Asia and Australia: Green Channel, Fuji TV, Kansai, Netkeiba (Japan); TVB, Cable TV, Now TV, HKJC TV (Hong Kong); STC TV (Singapore); Sport+ (Kazakhstan); WeDo TV (South Korea, Thailand, Taiwan, Indonesia, Malaysia); Fancode (India); Channel 7, Sky Thoroughbred Central, Racing.com, Trackside (Australasia) Africa and Middle East: Dubai Racing Channel, Saudi Sports Channel, Yas TV (MENA); SuperSport, Racing 240 (Africa) Americas and Caribbean: Fox Sports, Fanduel (US); Sportsnet (Canada); ESPN / Star+ (South America and Caribbean) Europe: Eurovision, Viaplay (pan Europe); Equidia (France); EQUTV (Italy); Match TV (Russia); Polsat (Poland); Racing TV (UK, Republic of Ireland); Setanta (Eurasia and Baltics); SilkNet (Georgia); D-Smart, TJK TV (Turkey); Virgin Media (Republic of Ireland); and WeDo (Germany, Switzerland and Austria). Global, News and Magazine programming: Sport 24 (planes and ships), CNN International, Reuters, TransWorld Sports |