Racecourse Media Group – parent company of the leading horseracing channel, Racing TV – is delighted to extend its valued partnership with Sky Business.
It means Sky Business will continue to be the exclusive provider of Racing TV for the hospitality sector, who will benefit from being able to show 8,000 live races per year.
Racing TV is the home of the best British and Irish racing, including 90% of all Grade / Group 1 (the highest class) races, run at the likes of Cheltenham, Aintree, Newmarket, Epsom, York, Goodwood, and Sandown in UK, plus Leopardstown, Curragh, Galway and Punchestown in Ireland.
Horseracing is the only sport to provide pubs with live action nearly every day of the year, and largely exclusively during the weekday afternoons – which helps boost trade for what otherwise can be a quiet period for landlords. Pubs also generate real horseracing communities and lively atmospheres, especially around the major festivals, such as at Cheltenham, Aintree and Punchestown.
Nick Mills, CEO at Racecourse Media Group, parent company of Racing TV, said: “This renewal will take the partnership with Sky Commercial to 15 years by the end of 2028, which is testament to what a mutually beneficial relationship we enjoy. The day-in, day-out top-class content we provide, and the service Sky offer to their customers, means we are now serving more than 10,000 pubs and clubs. Hopefully, we can work together to grow the commercial subscriber base further and ensure an even wider reach for the sport.”
James Tweddle, Director of Hospitality at Sky Business, commented:
“We’re committed to providing our customers with content that helps them to bring more people through the door, who spend more and stay longer. Showing horseracing can be a great opportunity for pubs to boost footfall during quieter periods, and Racing TV is the home to some of the best horseracing content, year-round.”
Customers purchasing the Racing TV service will also benefit from Racing TV’s Club Day scheme, which provides five free race tickets to over 100 race days per year in Britain and Ireland. Anyone interested to learn more about how to show horseracing in commercial premises, should contact Sky Business on 0333 759 5555.
Pub of the Year competition
The renewal is being marked with the second running of the “Racing Pub of the Year” competition, which is offering as its prize: racing-themed branding, £1,000 bar tab, a slot on the Racing TV prime-time Friday evening show, and a stand-alone on-site feature to air on Racing TV.
Racing TV and Sky Business are asking pub and club-goers to select their top tip for where to watch their horseracing. Perhaps it’s the atmosphere, or the racing-themed décor around the big festivals, or maybe it’s the tips from the locals and landlord. Racing fans should follow this link – www.racingtv.com/puboftheyear – and cast their vote!