Racing1, the brand name for the newly created Strategic Alliance between Tabcorp, Racecourse Media Group (RMG), 1/ST CONTENT and Arena Racing Company (ARC), will take racing out of the ‘analogue’ age.
That’s according to ARC’s Managing Director of Media and International, Brendan Parnell.
Parnell was speaking to Insider Sport on SBC’s YouTube channel about the newly formed alliance and how racing needs to stand out in the ‘global supermarket of betting.”
Parnell went on to explain how Racing1’s new offering, Racing Markets, will offer bookmakers a “one-stop shop” for data, vision and risk management for around 120,000 races shown on the Racing1 channels from the US, UK and Ireland and Australasia.
Racing1 recently announced a groundbreaking deal to bring import international racing into Morocco across digital and retail channels via a deal SOREC (Société Royale d’Encouragement du Cheval). Read more here.